# Choosing a link in bio as a creator: match the tool to the job

Canonical: https://usecode.sh/guides/link-in-bio-for-creators
Last reviewed: 2026-08-13

The right link in bio depends on what the link has to do. If you share many kinds of links, a classic link page works. If you sell your own products, you want a storefront. If your income runs through promo codes, you want a page organized around the codes, because that is what your followers come to get.

## The three kinds of bio page

| Kind | Built around | Best for | Examples |
| --- | --- | --- | --- |
| Link page | A stack of buttons | Many destinations: videos, playlists, articles, mixed links | Linktree, Beacons |
| Creator storefront | A checkout | Selling your own digital products, courses, coaching | Stan Store, Beacons stores |
| Code page | Tap-to-copy promo codes | Creators whose deals run through discount codes | usecode.sh |

These are shapes, not ranks. A storefront is genuinely better than a code page at selling your own course. A link page is genuinely better at holding fifteen unrelated destinations. A code page is genuinely better when the thing you say in every video is "use code".

## Questions that decide it

1. **What do you say in your content?** If you say a code out loud, your bio page should put that code first. If you say "link in bio" about many different things, a link stack fits.
2. **Where does your money come from?** Own products: storefront. Brand codes and affiliate deals: code page. Ad revenue plus occasional links: link page.
3. **What do you need to measure?** Link tools count clicks. If buyers use your code without clicking anything, you need [copy counting](/guides/code-copies-vs-link-clicks), which is a different measurement.
4. **What does it cost?** Free tiers differ a lot in what they gate. Check analytics windows and transaction fees before committing; the [Linktree comparison](/compare/linktree) walks through one example in detail.

## Using more than one

Plenty of creators run two of these at once, and that is often correct: a ShopMy or LTK storefront for commissionable links, with a code page in the bio surfacing the codes those platforms cannot display. The bio slot itself should hold whichever page answers the question your followers most often arrive with.

## Related guides

- [The promo-code link in bio, explained](https://usecode.sh/guides/promo-code-link-in-bio)
  A promo-code link in bio is a page organized around codes instead of links: tap to copy, one stable address, and copy counts a link page cannot see.
- [Picking a link-in-bio tool for promo codes](https://usecode.sh/guides/link-in-bio-tool-for-promo-codes)
  Six criteria that decide whether a bio tool handles promo codes well, applied honestly across link pages, storefronts, and code-first pages.
- [A free promo-code page: what free actually includes, and what it costs](https://usecode.sh/guides/free-promo-code-page)
  Which creator tools have a genuinely free promo-code page, what each free tier gates, and what three of them quietly take out of your commission. Sourced and dated.
- [usecode.sh vs Linktree for promo codes](https://usecode.sh/compare/linktree)
  Linktree has a free discount-code app; the differences are page architecture, copy analytics, and what free includes. A sourced, dated comparison.
- [usecode.sh vs Stan Store for affiliate creators](https://usecode.sh/compare/stan-store)
  Stan Store is a $29/mo storefront for selling your own products; a code page is free and only presents brand deals. Which fits which creator, sourced and dated.

## Sources

- [Linktree pricing and plan comparison](https://linktr.ee/s/pricing/) (verified 2026-08-13)
- [Beacons pricing (free tier and its transaction fee)](https://beacons.ai/i/pricing) (verified 2026-08-13)
- [Stan Store pricing (no free plan)](https://stan.store/blog/stan-store-pricing/) (verified 2026-08-13)
- [ShopMy for creators (commissionable links and codes)](https://shopmy.us/home/creators) (verified 2026-08-13)