# How to report promo-code engagement to brands

Canonical: https://usecode.sh/guides/report-code-engagement-to-brands
Last reviewed: 2026-08-13

Report the three numbers you actually own, labeled for what they are: page views, shop taps, and code copies, per code, over the campaign window. Never present copies as sales. Brands see redemptions you cannot see; a report that respects that line is more credible than one that inflates it, and credibility is what renews deals.

## The report format

| Metric | What to write | Why brands care |
| --- | --- | --- |
| Views | People who opened your code page during the campaign | Reach that made it past the content to intent |
| Shop taps | Click-throughs to their site from your page | Matches what their own link tracking shows |
| Code copies | Times the code was copied, labeled as engagement | The clickless demand their click data misses |
| Content | Which posts the code card was attached to, with dates | Lets them line up spikes with your content |

Close with one sentence inviting reconciliation: "Your redemption numbers will complete this; here is the window and code so your team can pull them." That sentence does more for a renewal than any inflated claim.

## What never goes in the report

- Estimated sales or revenue you did not observe. If you only measured copies, say copies.
- Screenshots of dashboards that mix labeled and unlabeled numbers.
- Comparisons to other creators you cannot verify.

## Making the numbers exist in the first place

This report is only possible if your codes live somewhere that counts all three signals per code. Captions cannot do it, and a link page only gives you taps. A code-first page counts [copies alongside clicks](/guides/code-copies-vs-link-clicks) per card per day, and attaching the campaign's posts to the card gives you the content column for free. The general measurement picture is in [promo-code tracking for creators](/guides/promo-code-tracking).

## Related guides

- [Promo-code analytics for creators: the numbers worth having](https://usecode.sh/guides/promo-code-analytics)
  Views, shop taps, and code copies per card per day: which promo-code numbers a creator can own, and what to check before trusting any dashboard.
- [How to measure promo-code interest without sales data](https://usecode.sh/guides/measure-code-interest-without-sales-data)
  A working measurement stack for creators who cannot see redemptions: copies as the core signal, ratios that mean something, and the claims to never make.
- [Why promo-code copies do not show up as link clicks](https://usecode.sh/guides/code-copies-vs-link-clicks)
  Buyers who use your promo code often never click your link, so click analytics record nothing. What the copy path looks like and how to measure it.
- [How to organize multiple brand partnerships](https://usecode.sh/guides/organize-multiple-brand-partnerships)
  Past three simultaneous deals, memory stops working: the minimum operations layer for codes, rates, deadlines, deliverables, and payouts across brands.
- [Creator promo-code tracker template](https://usecode.sh/templates/promo-code-tracker)
  A free CSV deal sheet for creators running multiple codes: terms, rates, expiries, deliverables, and payment status, importable to Sheets or Excel.

## Sources

- [TUNE: clickless tracking, promo codes attribute without a link click](https://www.tune.com/blog/promo-codes-track-influencer-campaigns-without-click/) (verified 2026-08-13)