# How to share promo codes on TikTok

Canonical: https://usecode.sh/guides/share-promo-codes-on-tiktok
Last reviewed: 2026-08-13

On TikTok the code IS the mechanism: video descriptions and comments are not clickable, and the bio link requires 1,000 followers on a personal account. Say the code out loud, show it on screen, and point everyone at one bio link that holds every code, because that link is the only tappable thing you own on the platform.

## TikTok's link reality

- **Bio link:** personal accounts generally need 1,000 followers for the clickable website field; business accounts get it without the minimum but are limited to commercial music. One link either way.
- **Descriptions and comments:** plain text only. A pasted URL does not become tappable.
- **On screen and out loud:** fully in your control, which is why "use code SARAH20" spoken and shown for a few seconds is the standard move.

## If you are a TikTok Shop affiliate

TikTok Shop gives affiliates three shareable link types: product links, showcase links, and campaign links, and they can be shared off-platform, including in another app's bio page. The catch TikTok states plainly: you can earn commission from a generated link for a maximum of 100 days, after which you must generate a new one. A code page that holds your current showcase link on a card makes that rotation a ten-second edit instead of a bio scavenger hunt.

Sellers can also create promo codes in Seller Center and share them as text on or off TikTok, so brand-side codes and affiliate links coexist; keep each brand's code and link together on one card.

## Related guides

- [How to organize TikTok Shop affiliate codes and links](https://usecode.sh/guides/organize-tiktok-shop-codes)
  A maintenance system for TikTok Shop affiliates: the 100-day link cycle, showcase vs product links, seller codes, and keeping old videos earning.
- [Why promo-code copies do not show up as link clicks](https://usecode.sh/guides/code-copies-vs-link-clicks)
  Buyers who use your promo code often never click your link, so click analytics record nothing. What the copy path looks like and how to measure it.
- [The promo-code link in bio, explained](https://usecode.sh/guides/promo-code-link-in-bio)
  A promo-code link in bio is a page organized around codes instead of links: tap to copy, one stable address, and copy counts a link page cannot see.
- [How to share promo codes on Instagram](https://usecode.sh/guides/share-promo-codes-on-instagram)
  Instagram captions are not clickable and bios cap at 150 characters, so codes need a system: where codes actually work on Instagram and how to keep them all findable.
- [How usecode.sh works alongside TikTok Shop](https://usecode.sh/compare/tiktok-shop)
  TikTok Shop creates the commissions; a code page keeps your showcase links current through the 100-day cycle and gives codes a copyable home.

## Sources

- [TikTok Seller University: affiliate shareable links and the 100-day commission window](https://seller-us.tiktok.com/university/essay?knowledge_id=4308436637255466) (verified 2026-08-13)
- [TikTok Seller University: creating promo codes](https://seller-us.tiktok.com/university/essay?knowledge_id=3873674328753962) (verified 2026-08-13)