Disclosure guide
Last updated August 12, 2026
If you earn anything when someone uses your code, that is a material connection, and the people watching you are entitled to know about it before they act on your recommendation. In the United States that is the FTC’s Endorsement Guides. Most other markets have an equivalent rule. This page explains what usecode.sh does for you automatically and what stays yours to do.
What the platform does automatically
- Every public creator page carries a disclosure line, above the footer, in normal readable text. It is not hidden behind a tap and it is not in a lighter gray than the rest of the page.
- Every interstitial page, the ones shown for programs that do not permit direct redirects, carries the same line before the button.
- Creators cannot turn either of them off. There is no setting for it.
What that does not cover
It covers the page. It does not cover the place you actually made the recommendation. A viewer watching your video and typing a code at checkout may never open your page at all, and a disclosure they never saw is not a disclosure.
So the video, the caption, the story, the live, and the reply in the comments each need their own disclosure. That part is yours, and under the Guides it is your responsibility, not the brand’s and not ours.
How to disclose properly
- Say it plainly. “This is a paid partnership.” “I get a commission if you use my code.” “#ad” works when it is actually visible.
- Put it where it will be seen. At the start of the caption, not after the “more” cut, and not buried at the end of thirty hashtags.
- Say it out loud too, in video. People watch with the sound on and the caption collapsed. If the recommendation is spoken, the disclosure should be spoken.
- Keep it on screen long enough to read. A one second flash of text does not count.
- Use the same language as the post. Disclose in the language your audience is watching in.
What does not work
- Vague tags on their own:
#sp,#collab,#ambassador,#thanks. People do not read those as “I am paid for this”. - A disclosure only in your bio, or only on your usecode.sh page, when the recommendation was in the video.
- Text placed where the platform covers it, behind the caption fade, the username, or the interface buttons.
- A disclosure added later, after the post has already been seen.
Claims about the product itself
Disclosure is only half of it. What you say about a product has to be true and has to reflect your honest experience. In fitness and supplements, our launch category, three things get people in trouble:
- Disease claims. Saying a supplement treats, cures, or prevents a condition turns it into an unapproved drug claim. Do not make them, even if the brand’s own marketing does.
- Results that are not typical. If your result is unusual, saying so is not enough on its own. Do not present it as what a normal buyer should expect.
- Endorsing something you have not used. An endorsement has to reflect real experience and a real opinion.
If a program has stricter rules
Some affiliate programs require specific wording, forbid link redirection, or restrict where their code may appear. Those rules apply on top of everything here, and our terms of use require you to follow them. Where a program forbids redirects, the platform enforces it for you: the card is flagged in the database and the link renders an interstitial instead of a redirect. That is not something a creator can override.
Read the actual rules
This page is a summary written to be useful, not legal advice. The source material is short and worth ten minutes:
- FTC: Disclosures 101 for Social Media Influencers
- FTC: The Endorsement Guides, what people are asking
If you are outside the United States, check your own regulator as well. The obligation to disclose is close to universal, but the accepted wording is not.
Reporting a problem
If you are a brand or a program and you believe a creator page is misusing your code or misrepresenting your offer, email hello@usecode.sh with the page and the code. We can suspend a card or a page, and we do.
Related reading: terms of use and privacy policy.