Choosing a link in bio as a creator: match the tool to the job

The three kinds of bio page

• Link page

  Built around

  A stack of buttons

  Best for

  Many destinations: videos, playlists, articles, mixed links

  Examples

  Linktree, Beacons

• Creator storefront

  Built around

  A checkout

  Best for

  Selling your own digital products, courses, coaching

  Examples

  Stan Store, Beacons stores

• Code page

  Built around

  Tap-to-copy promo codes

  Best for

  Creators whose deals run through discount codes

  Examples

  usecode.sh

These are shapes, not ranks. A storefront is genuinely better than a code page at selling your own course. A link page is genuinely better at holding fifteen unrelated destinations. A code page is genuinely better when the thing you say in every video is "use code".

Questions that decide it

1. What do you say in your content? If you say a code out loud, your bio page should put that code first. If you say "link in bio" about many different things, a link stack fits.
2. Where does your money come from? Own products: storefront. Brand codes and affiliate deals: code page. Ad revenue plus occasional links: link page.
3. What do you need to measure? Link tools count clicks. If buyers use your code without clicking anything, you need copy counting, which is a different measurement.
4. What does it cost? Free tiers differ a lot in what they gate. Check analytics windows and transaction fees before committing; the Linktree comparison walks through one example in detail.

Using more than one

Plenty of creators run two of these at once, and that is often correct: a ShopMy or LTK storefront for commissionable links, with a code page in the bio surfacing the codes those platforms cannot display. The bio slot itself should hold whichever page answers the question your followers most often arrive with.